A launch deal ends. Its customer promises remain.
A launch deal might include more credits or extra features for early subscribers. Entitler records the deal’s features and allowances and the customers joining under it, so you can end the deal without quietly taking anything away from those customers.
Explore the example- Spring launch dealOpen95%249 of 263 still on Pro
- Version 2 signupsClosed88%188 of 214 still on Pro
- Version 1 signupsClosed74%398 of 540 still on Pro
Spring deal leavers went to Pro basic: 6, No plan: 5, Free: 3.
Follow the terms of a launch deal
Give new Pro customers extra credits during a launch deal, then end the deal while keeping the terms its customers joined on.
Step 1 of 6: Build the launch deal
Jess opens a change and raises Pro's AI allowance from 500 to 1,000 credits. Nobody sees it until it is released and rolled out.
New Pro subscribers joining from 1 October to 30 November receive 1,000 monthly AI credits instead of 500. They keep the allowance while they stay on this version. Prices are unchanged.
Editing Spring launch deal
- Export to PDFOn or offIncluded
- Priority supportOn or off, in Support extrasIncluded
- Support SLASetting, in Support extras24hours
- AI creditsMetered, resets each period1,000creditsVersion 2: 500
A launch deal from start to finish
See which roles edit, release and roll out a launch deal, and when.
- 1Two weeks before
Build the deal in a change
Open a change, such as Spring launch deal, and raise Pro’s credits. Nobody sees it until it is released and rolled out.
MarketingCatalogue, Start a change - 2One week before
Review and release
Review the change, choose how existing customers move (stay, at renewal or now) and release it. Releasing changes nothing a customer sees.
Owner, admin or financeThe change’s page - 3One week before
Try it on Testers
Roll out the Spring launch deal release to Production’s Testers track, which takes test money. Purchases there are badged Test purchase and left out of revenue.
FinanceProduction, Tracks - 41 October
Start the deal’s cohort
Start a Spring launch deal cohort on Pro. Every customer subscribing while it is open joins it, so the deal’s customers stay easy to find.
MarketingProduction, Cohorts, Start a cohort - 51 October
Roll it out to All customers
Roll out the Spring launch deal release to All customers and confirm the listings, the Stripe price and store products that sell each plan, in the same dialog. The move runs for that track’s customers.
FinanceProduction, Tracks, Roll out - 6Every week
Watch it
Track retention and where leavers went for the Spring launch deal cohort.
AnyoneProduction, Cohorts - 730 November
End the deal
Open a change, such as Summer pricing, that sets Pro back to 500 credits as version 4, and release it. When you roll it out, keep the Spring launch deal cohort on version 3; later subscribers join version 4 in a cohort of their own.
Marketing, then financeCatalogue, then Tracks
The project overview on 30 November
The Summer pricing release ends the deal. Testers already runs it, while All customers still runs the Spring launch deal release, which keeps selling the deal, until Finance approves the rollout. Staging follows the next change Jess is building.
- Changes
- Winter deal (Jess Moore)
- Releases
- More AI credits on Pro
- Spring launch deal
- Summer pricing
- StagingTest
- All customersFollows Winter dealTest payments
- ProductionLive
- TestersSummer pricingTest payments
- All customersSpring launch dealLive paymentsRoll out Summer pricing · needs Finance
When a deal changes the package
Track each deal’s customers and the terms they still hold. Campaign delivery, discount codes and revenue reporting stay in your existing tools.
Preserve launch partner benefits
Your first customers on Team were promised the launch bundle for good. Start a Launch partners cohort on Team while they sign up. When you change Team later, keep that cohort on its version and move the others when you roll out the release.
More on plan versionsWhich deal kept people longest?
You want to compare retention after your winter and spring deals. Start a cohort for each deal, then compare how many of each cohort stayed.
“Why did my credits change?”
A spring deal customer notices their credits are different from a friend’s. Support can check the customer’s plan version and feature sources to confirm which terms apply.
More on supportA creator wants to try Pro features
A creator needs two weeks of Export to PDF before reviewing your app. Give them a 14-day grant of Export to PDF, on top of their plan, and record the reason. Access expires automatically.
More on grants
Questions marketing teams ask
More solutions
Explore all solutions, organised by team, company size, industry and use case.
Try your plans in Entitler
Start with sample plans and customers. Then try a change you expect to make, such as a new tier, a usage allowance or an exception for an early customer. Request an invite to try it with your team.